“Three years ago, a group of us said, ‘you know what, we need to start marketing downtown. We need to give us a name. Just get the word out there that we’re here. We incorporated everyone on the street including the stores, the restaurants, the bars, the dentist office, the pharmacy. They’re all The Shops of Water Street.” – Matt Greget | Daiseye

“It’s a platform for social media. The way the events are marketed just brings the energy back. It brings people’s attention to Water Street. It’s the strength in numbers. It unifies us all and highlights the businesses.” – Matt Trotter | Teak&Soxy

“I think having our brand down here keeps us relevant. It helps keep this street from being empty. It’s a big deal to this town. We don’t keep twenty shops running just from the people who live here, and without the people of this town, we wouldn’t keep our shops open. Ya know, we all work together. The Shops of Water Street are a bunch of dreamers. We took a chance on something, somebody took a chance on us. It all trickles down. Talking about First National – We aren’t where we are today because our filled out paperwork fit into someones policy at a bank. It’s because someone saw our vision. They took the time to see what we can see and said ‘We believe in you. We support you.'” – Angela Zodrow | TWiGS

Buying a Wisconsin Home?

Our free Home Buying Guide is filled with local knowledge from Fortifi Bank experts.


Grow My Life
September 1, 2020

3 Ways to Make Debt More Manageable

Do your mounting monthly payments leave you feeling overwhelmed, defeated, or just plain confused? Here’s…
Read More
Grow My Life
July 13, 2020

Are You Struggling Financially? Talk to Your Banker

If you’ve been knocked off your feet due to unexpected job loss, a health emergency,…
Read More
Grow My Business
March 11, 2020

3 Things Commercial Loan Borrowers Should Do When Interest Rates Drop

When it’s all over the news that interest rates have dropped, the first thing many…
Read More
Grow My Life
February 17, 2020

You Need a Financial Checkup After These Life Events

Has a change occurred in your life recently? Significant life changes can have a big…
Read More

Brought to you by Fortifi Bank

Secured By miniOrange